17:27 09 January 2018
In today's workforce environment, multiple emails are sent every day. The emails are great marketing opportunities for customers. Email signatures are important, as they give companies the opportunity to state who they are, how customers can reach them, and their goals for the future. However, there are some companies that fail to take advantage of this marketing strategy. Here are some tips to help companies enhance their email signatures and these examples will help you visualise how an email signature should be structured.
Social media gives companies a great asset to help them connect with their customers. Include the company's social media contact information. Developing a social media presence is important, as it increases the company's following. Make sure that all of the company's social media accounts are full of interesting content. Social media icons are a great choice, as they'll make things easier for people who are looking for the company's signature. Icons are also smaller, which allows companies to save space and add more information somewhere else.
Be aware that using too much color may be viewed as informal. A simple black and white signature can make a positive impact. Companies should make sure that they pay attention to the design and font.
The email signature should include a call to action. Don't focus too much on trying to make a sale, however. Try to keep things simple and make sure that the company's goals are directly laid out.
Every year, the amount of people who read their emails on a mobile device increases. Reaching mobile users through the email signature should be a point of emphasis for the company. The signature should be easy to read and large enough that people can easily view it on their mobile screens. The links should be spaced out so that people are able to manage everything with their fingers.
Companies must be able to market their information in an effortless way. The design of the signature should lead people to the most important points. Consider using a larger font for the most important points, so that the reader will clearly understand its significance.
For companies that would like to add an image, make sure that its professional. The background should be simple and the person in the photo should be dressed professionally. Research has shown that an email signature with a photo is viewed by people as friendlier.
In order for the links to truly make an impact, they must be traceable. Consider changing the signature format or the phrasing in an effort to appeal to what drives the most activity.
If the customers would like to set up a meeting to learn more about the product, add a link which allows customers to set up an appointment through the email signature. There are many available tools, such as HubSpot and Calendly that allow companies to set up booking links.
Dividers can help companies fit a large amount of text into a tight area. The dividers can break up the contact information, mission statement, and logo without negatively impacting the overall design of the email signature.
As you can see from the tips above, structuring an email signature correctly is not hard as long as you follow these above points. Try not to skip over any of them and make sure you consider all the points in detail as they all have their own advantages.
Make sure you know the exact purpose of your email signature and adapt the above tips so your email signature works for you.
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