Why You Should Use Discount Banners And Signs
If you are running a business in 2020, then you have definitely heard all about how vital it is to start marketing it online.
12:20 02 July 2020
Creating a website, investing in SEO and similar things. I can’t tell you that what you’ve heard is wrong, because it definitely isn’t. Technology has led to a lot of changes in the way people advertise their businesses and you need to take advantage of those changes.
Be that as it may, I cannot stress enough how important it is not to say goodbye to some of the more traditional approaches. Whoever tries to convince you that certain older forms of advertising aren’t effective anymore is either lying to you on purpose, or doesn’t know the first thing about marketing. Forgetting those traditional forms is easy, until you see some Printmoz vinyl banners and get quickly reminded about the fact that there’s more to the world than what you see online.
Do yourself a favor and take a look around you the next time you take a walk, or a drive. Wherever you look, you’ll see a banner, advertising one business or another, promoting events and generally raising people’s awareness about certain brands. Do you really think that business owners would waste their money on those things if they weren’t effective? I know that simply taking a look around will get you thinking.
Once you have realized how significant this advertising tool is, you will probably start looking for a company to print out a few banners for you. Stop right there! Things aren’t as simple as that. These banners need to have a specific purpose. Of course, you might say that their purpose is to advertise your business and I won’t be able to argue with that, but you should definitely think more deeply about this whole idea.
Do you want to promote a certain product, or a specific service? Do you want to announce that you are soon organizing an event? These are all good reasons to contact that printing company and let them create the banner for you. There’s another good reason that many people fail to remember and end up missing out on a lot. Let me give you a hint – are you planning on offering some discounts?
If you aren’t sure whether discounts are a good idea, read this: https://smallbusinessesdoitbetter.com/2013/02/5-reasons-why-you-should-offer-discounts/
In case you are planning on offering discounts, why don’t you use the opportunity to put that on a banner? What’s that? You don’t know whether that would be a smart move? Why would you advertise only a couple of products this way when you can use the banners to advertise your whole company? If this is what you are thinking, then you have some learning to do.
Let me help you learn a few useful things by simply explaining why you definitely should be using discount banners and signs. There’s a lot more to this than advertising a couple of products. Marketing is a bit more complex than that. You need to understand how much deeper the whole concept is, so that your next advertising decision becomes a big hit. Let us now get to the point.
Discounts Attract People
I want to think that you already know that people love buying things at lower prices. You are aware of how businesses use discounts to attract people. How will you let those people know that you are offering certain discounts, though? Will you just try to spread the word and hope that your acquaintances will talk to their acquaintances and so on? While word of mouth marketing is highly effective, as can be seen on this site, that tactic is not enough in this case.
If you really want to attract a large amount of people, it’s best if you advertise the discount on a banner and hang it in a crowded place full of your target audience. It might happen that some of them need the exact products that are advertised at that exact point of time and that will make them visit your company. It also might happen that they don’t need those products at that specific moment, but they might know someone who does, or they’ll be curious enough to visit you anyway.
Curiosity Leads To Sales
This brings us to our next point. When you spark people’s curiosity and their instinct to save money by buying at discounts, they are more likely to visit you and check out what else you have to offer. They might expect certain other products to be on sale too and that’s what will make them appear in your shop. The more people you reach with your banner, the more of them will turn into visitors and visitors can easily turn into customers.
You can achieve all of this by simply making people curious with your banner. I suppose you can see why a discount might spark people’s interest more easily than a simple banner advertising the general business you do. Together with necessity, curiosity is the first step towards making a purchase and that’s what you should keep in mind when creating your discount sign.
Discounted Products Are The Tip Of The Ice Berg
If you have a large assortment of good-quality products or services and you decide to offer a discount on a few of those, do you expect only those specific few to be sold in the next few days or weeks? Once again, this is not how discounts work. Business owner are aware of all kinds of different discount strategies and I’ll let you know what you can get by using banners as your strategy.
Say a hundred people see your banner. I know that’s a small number, but let’s stick with it for the sake of the example. Let us now say that fifty out of those hundred people come to your shop. At least 50% of them will buy something else in addition to the discounted products, especially if your sales team is highly skilled. I guess you can now see why discount banners and signs are good for your business.