17:18 17 July 2017
Purple, a Manchester-based company that specialises in running WiFi hotspots for well-known establishments, has conducted a two-week experiment to see how far people would go to connect to a free WiFi. For their two-week experiment, they included a "Community Service Clause" asking users to perform 1,000 hours of menial labour for a chance to check in on their Facebook and maybe look up some directions.
A Purple spokesperson explains the agreement in a blog post saying that it requires users to do any of the following, at Purple’s discretion:
· Cleaning portable lavatories at local festivals and events
· Cleansing local parks of animal waste
· Manually relieving sewer blockages
· Painting snail shells to brighten up their existence
· Providing hugs to stray cats and dogs
· Scraping chewing gum off the streets
The company also offered a prize to anyone who pointed out the clause. Only one person received the prize.
The campaign aims to raise awareness about the necessity of reading the terms of service. It is also a marketing stunt to announce that Purple is the first WiFi provider to be compliant under the new General Data Protection Regulation (GDPR).
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