Your A-Z Guide On Integrating Video Marketing For All Your Sales Functions
Video Marketing is no longer just another part of your marketing strategy.
12:07 23 January 2021
It has become central to it. Video content is dominating the world, and it also has its effect on the world of marketing.
People nowadays are more interested in watching visual content than text and images. To stay in the competition, every business should include video marketing into their strategy.
In simple words, video marketing means using videos to showcase products and services to the audience. The better you demonstrate the uses and benefits of your products, the more sales you can drive.
Including video content on the landing page can boost the conversion rate. It makes things easier for the customers and the business to interact with each other through video marketing.
People on the internet spent a lot of their time watching video content. A short but well-described video has more potential and higher engagement rates over long and messy ones.
There are numerous benefits of video marketing. If you have not already integrated video marketing as an integral part of your marketing strategy, you should start immediately.
Here is a detailed guide on integrating video marketing for all your sales function:
A Good Intro
Make sure that the first impression is a success. Do not make the audience bored right at the beginning of the video. Try to make the first seconds of the video as engaging as possible. It will make the audience more convinced to see what the video has to offer.
Do not directly jump at your point or start to showcase your products right away. An improper launch will spread water on all your hard work and efforts. You can start with a question related to your product.
Make Videos Short
Short videos have more conversion rates than large videos. Nobody has the time to watch a minute-long advertisement. They will eventually lose interest before you even completely describe your product.
Try to make them short but remember to express everything in the best way possible. Such videos are more effective and also does not require much money and effort.
Include Videos in Emails
Throughout the day, people receive many emails, and most of them directly go into spam. It is because all of these emails have the same text and images in them. However, when you attach a video to an email, it will take a while to look at it, and people will like the new thought.
Now, do you want your emails to be left unread like others, or do you want them to drive conversions? When you start adding videos to your email marketing strategy, the target customers will always be looking for something new whenever they receive mail from your business. If you plan to use video for sales, you need to include them in your email list.
Remember that most people watch videos on mobile phones. Nowadays, we get everything on our phones. Thus make sure that you create videos that are easily accessible on phones.
Why would people turn on another medium just to watch your video? Let them stay at their convenience and optimize your videos for them. Make sure that your videos play nicely even on low internet speed and older phones.
Post Videos on Your Website
Having a video on the landing page on your website is a great move. It will immediately engage your visitors and will become more familiar with your website and product.
As already mentioned, video content on the landing page can boost the conversion rate. If it brings new customers and more sales for your business, why not consider adding a video to the landing.
Apart from that, visitors will also be looking for a video demonstration of your product on your website. Some might visit your website just for the video to have a clear impression of your product. Make sure that you provide them with the things they expect.
Live videos are catching popularity. From the biggest to the smallest brands, everyone is going live.
You can use it to cover new launches or interact with their customers with live video. Influencers are going live all the time at their social media handle to promote their sponsors, and it works.
At the current time, live videos have more viewers than recorded videos. Live video streams let you engage with your viewers in real-time.
You can use social media, YouTube, or even your website to go live. Another advantage of live videos is that you can record those videos for later viewers. So, you will be getting an advertisement video without any extra effort.
If you want to build trust, the best way is to make customer testimonials. No matter what else you do to build trust with customers, a testimonial works 100 times better. It is the primary reason why people go to YouTube or watch reviews before they buy anything.
If someone after using the product confirms a product's worth, then it must be good. So, get in touch with your customers and ask them if they like your products or service. Also, include them in your video marketing strategy.
You can also collaborate with an influencer and ask them to use and review your product. This will attract lots of their followers to try your product.
Screen Recorded Videos and Action Buttons
You can also use a screen recorder software to record videos while explaining the videos. It can help you chat live with your viewers and answer their questions while showing the video. You can also make sure that the video is properly edited and formatted for the audience.
You also need to make sure that you not only get viewers but also achieve sales from the viewers. Hence, you need to add an action button to your videos as well. Use action buttons to drive viewers to your product or website and make sales.
In the world of marketing, videos have made an impact like no other media has ever done before. Hence, if you do not use the medium effectively, you will lose many potential customers. Make sure to include videos in your marketing strategy if you want to survive in today's digital world.