The average holidaymaker fills their suitcase with £3,000 worth of clothes, gadgets, toiletries and snacks, a survey by Sheila's Wheels has been found.
The typical British traveller takes £325 of clothes, £119 of shoes and £75 of accessories such as scarves, sarongs and hats on holiday with them. Add jewellery, cameras, music players and a laptop and it's an average collective total of £1,207.61.
A spokesperson for Sheilas' Wheels, which polled 3,000 people said: "The majority of folk don't give a second thought to the value of the goods they are packing into their suitcase and hand luggage, but in reality the contents are worth thousands.
"And when it comes to the crunch, most holidaymakers don't even use half of the items they take with them.
"Brits need to learn to pack light - not only would this reduce any implications of excess baggage fees, but it would also soften the blow if the luggage did go missing."
But what are the essentials for a girl on holiday?
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