However, it was Kylie who was named the most powerful celebrity in Britain today in the researcher's latest Cebra (celebrity and brand) report.

As well as launching her own perfume range, the Aussie pop princess has sported everything from saucy lingerie to expensive Spanish jewellery.

Head of Millward Brown UK, Mark Husak, said: "Kylie is widely accepted as an adopted Brit. People know her, like her and she is surrounded by positive buzz."

The singer's personality matches well with top brands L'Oral, Yahoo, Cadbury and Lucozade.