5 Ways to Get More Views on Instagram Videos
Instagram has become more like a way of living to us.
19:47 14 January 2021
People like to post everything they do, everywhere they visit and share their happiness on the platform. People want to get popular, have more likes on their posts and gain more followers. Not only one can post images, Instagram has the feature which allows people to post short or long videos and recently it has come up with Instagram reels which allow people to make really cool 30 second videos! There are simple tricks to increase Instagram views and gain followers.
To one’s surprise, it has also been found that video content on instagram gets 21% more views, likes and engagement as compared to normal image or text posts. So, it’s time to leverage the power of Instagram videos and increase account’s reach that will be helpful for small creators, influencers or sustainable businesses who want to sell their products or services through Instagram. We have researched thoroughly and brought to you some of the best tricks which you can use to increase engagements.
Focusing attention to Instagram video marketing
Instagram is one of the best places to get discovered and meet new people. Today, people are blessed because they get to interact with new people and view the world from their perspective. The main reason why video marketing becomes important is because research has shown that if people are willing to buy a product of a particular product of a particular brand, they first visit the social media site of the brand or company and then the website.
These people find videos to be more useful and engaging than photos. An example of how people can recognize the brand is the continuous use of time lapse video content. Companies can approach the brand and ask them to promote their products using these videos.
Instagram is trying to improve their videos more so it is becoming increasingly important to produce high quality video content to get excellent views and gain massive followers.
Using the best dimensions for videos
Agree or not, video size effects the number of views the video gets. There are three types of video posting sizes on Instagram – vertical, landscape and square. Vertical and square videos garner more views and engagements when compared to landscape ones. The video format is therefore essential to increase likes, views, comments and gain more followers. The reason why video sizing becomes important is because the number of people who scroll on Instagram through mobile is 75% more than who scroll through a personal computer.
So, publishing square and vertical videos leads to comfortability while watching the videos on Instagram feed. A landscape video works better for Youtube, blogs and other websites. Vertical videos work best for Instagram stories also. The ideal size and ratio for different formats are –
- Landscape videos – 1280 * 720 aspect ratio and dimension of 16:9
- Square videos – 1080 * 1080 pixels and aspect ratio of 1:1
- Vertical videos – 1080 * 1920 proportion and aspect ratio of 9:16
Posting the videos on the best time and best days
Analytics have shown that the best time to post videos or images is between 10 am to 5 pm when most of the audience is active and check their mobiles in between meals or breaks. If the video is not posted on time, chances are that most people would not see it. Making use of the analytics is the best once can do.
This will allow them to see from which countries the views are coming and schedule their posting accordingly. Likewise, there are best days to pot also! Wednesday to Friday sees more Instagram engagements compared to other days of the week Thursday being the best and Sunday being the worst.
Usage of relevant hashtags
Well, we cannot focus more on this point. In our previous articles, we have mentioned how usage of hashtags can lead to reaching an entirely unknown audience. Popular hashtags have massive followers and these hashtags if used along with the videos allows to reach people following it.
Too long or too many hashtags will ruin your Instagram game so look out for that. Up to 30 hashtags can be used but 5 to 6 is ideal for any post.
Posting videos on Instagram story and groups
People love to watch stories than feed. So, one must be active while posting the Instagram videos. Sharing the videos with groups also helps in garnering more views and increasing Instagram followers.
We hope these tips and tricks will help you get to your desired outcome. Instagram is getting highly improved and is getting added with more features every day to allow better user experience. IGTV is a way brands can reach out to new followers and increase business.
It is all about taking actions and trying to see which trick works the best. Through effort, dedication and determinations, nothing is impossible in the world of Instagram – whether it is increasing likes, comments or followers!!