How Pay n Play revolutionised the gaming industry
The online gaming sector is one of a handful that have seen a spike in demand during the events of recent months.
20:11 10 June 2020
A subsector that has attracted particularly high levels of media scrutiny is the online casinos. With Las Vegas and similar destinations in lockdown and no sport to bet on, it is no real surprise that online casino gaming has risen in popularity. However, while the spike in early 2020 is remarkable, the overall trend is nothing new. Real money gaming is a pastime that has been on an upward trajectory for the past 10 years.
Making gaming safe
The popular comparison of the first internet gambling sites in the mid 1990s with the wild west is an appropriate one. With no regulation or control, players might well have felt as if they were walking in through those saloon doors to try their luck with Dodge City’s resident card shark.
Today, things could not be more different. Respected authorities such as the UK Gambling Commission, the Malta Gaming Authority and several others manage the sector with stringent attention to detail. The upshot is that online casinos are even more tightly controlled and closely audited than physical ones.
For all that, however, there is one area that can still be cause for concern and discomfort. When you step into a casino on the Las Vegas strip, the most personal piece of information you are likely to be asked is whether you want ice in your gin and tonic. Getting down to the serious gaming action at an online casino, on the other hand, has always necessitated the completion of lengthy forms that contain all manner of personal and financial information.
Any reputable licensed casino will have top quality data security measures in place. But given some of the high profile breaches from global corporations in recent years, that might not provide as much comfort as it should. There is also the fact that some gamblers might have their own reasons for wishing to remain anonymous.
The other problem that can often be encountered is a time lag in transferring funds between the user’s casino account and bank account. Trustly’s Pay n Play provides a solution to both these problems at a single stroke.
Enter Pay n Play
With Pay n Play, Trustly has come up with a tool that has been an instant hit with both the gaming sites and the gamers. Like all the best solutions, it is stunning in its simplicity. Essentially, all the player has to do to start playing is to enter the details of an online wallet in order to make an initial deposit. The software then uses the wallet details to perform the necessary age verification checks and so on, and the player can get on with the fun and games. You can read more here about how these sorts of “no registration” casinos work.
Trials showed an average registration time of just over half a minute with Pay n Play, compared with more than three minutes for conventional registrations. Better still, by being linked to an online wallet, any wins can be instantly transferred and accessed.
Pay n Play was first introduced five years ago to the European market. It was rapidly adopted in the Nordic area, where so many casino companies are based. From there its popularity has spread across Europe and even across the Atlantic into Canada’s online casino market.
The advantages for gamers are obvious. Any system that involves less form filling, gives instant access to winnings and does not demand the sharing of sensitive personal data has obvious appeal. But this, by implication, means it can bring advantages to the providers, too.
The online casino sector is notoriously competitive. Companies typically offer loss-leading bonuses and gifts to persuade gamers to join, but they tend to find that brand loyalty is almost non-existent. As soon as the honeymoon period is over and the promo deal has been exhausted, gamers pack their bags and head for the next casino site that will offer them something for nothing.
Pay n Play provides a different way of retaining customers. In surveys, it has been shown that all these promotions are not the most important thing to gamers. What 94 percent said they wanted above all else was an easy platform to use and one that gives them instant access to their winnings.
Data from Pay n Play shows that players who try Pay n Play shift an average of 75 percent of their deposits from “traditional” sites to sites using this new technology, and they never look back. That is exactly the sort of stickability that casino sites have been trying to unlock for the past decade it seems that with Pay n Play, they might finally have a solution.