How the SIP Trunk Trends Will Drive the Evolution of Communications Platforms

Since 2020, the advancement and transformation of digital communications have
tremendously enhanced.

17:52 23 October 2021

Pandemic is the main reason behind such evolution as it enabled remote working at an unparalleled level. As a result, in-person interaction stopped and the implementation of cloud communication solutions like Microsoft Teams, Zoom, and more unified communications solutions. Such adoption further led to an increase in digital communication volumes like Xinix SIP trunk. Due to the scaling of the infrastructure, SIP trunk providers established the significance of reliability and redundancy for business growth and continuity. Apart from scalability at speed, several other emerging and latest trends will further drive the transformation and maturity of services.

 

Bring Your Own Carrier (BYOC)

SIP trunk providers will render BYOC to decrease costs, attain better control of the outgoing and incoming call traffic, and effective numbers management. In addition, it provides a capability to choose particular or several SIP providers. Hence, it assists you in increasing resilience and redundancy while saving money and streamlining compliance. Possibly, scalability is the biggest win from SIP trunks. Likewise, bring your own carrier is the best way to scale up or down on a domestic and international level. Rather than being dependent on a single provider, you work with as many numbers as per your needs. As a result, you keep the current numbers and add more if needed.

 

In addition, it is essential to choose a provider that offers integrations with various software platforms that enables the company to connect end-users and customers with several carriers within 24 hours.

 

Anti-Fraud

Approximately 20 to 40 percent of the total international VoIP traffic is related to fraud or spam. Regrettably, scam levels are lower when the calling costs are higher. Likewise, fraudsters hack the PBX systems of the customer to call the expensive numbers or destinations. As a result, they take advantage of profitability sharing models. Moreover, communication vendors are consistently working to fight back in contradiction of increasing fraud challenges and counter-spam calls to customers. Furthermore, verified calls are also expected to become further prevalent in 2021.

 

Strong growth is expected among the crucial business services, such as banks, assisting to offer value-added services to the customers. In addition, such a technology is likely to become commoditized through established roll-out over the subsequent decade when costs start coming down. In any case, anticipate seeing the discarding of SMS and phone by particular industry sectors if fraud is not properly counteracted legally or technically.

Intelligent Application Programming Interface (API)s

Most companies heavily finance the self-service customer portal in the past few years. With the help of SIP trunk, customer service improves, and business becomes better as well. In addition, the prospects and customers highly value these portals. Although, API makes it easy to manage various recurring tasks. For instance, it entails the configuration and creation of SIP trunks, number requests, and downloading records of call details. As a result, this trend will grow more in 2021 because every SIP trunk provider aims to render all features in the software portal through API.

 

In conclusion, 2020 turned out to be an unpredictable year, so SIP trunk service providers faced a challenge to offer the core connectivity and evolution of communication platforms. In addition, to further ensure that such platforms can handle a large number of calls effectively. As a result, an agile business is only well-operated by using flexible technology that is workable from any locality. Furthermore, every organization shall consider these trends to navigate changes in customer behaviors. Employing such modern and right communication tools render the company’s total control over their traffic.