How to Market Your Taxi Company Successfully
Owning and operating a car is a huge financial burden, and it is one that people living in urban areas are forgoing more and more as time goes on.
16:23 26 October 2018
Between public transport and high parking fees, it is simply more economically feasible to either take the bus or hire a taxi to get where you are going. Add on top of this tourists and business partnerships, and your taxi company can be highly lucrative. If, of course, you can market your company successfully:
Be Professionally Certified
Gaining a taxi license means applying through your local council. They will each have their own requirements, but most will ask for:
1. Copy of Your Insurance
2. Certification that You Are Medically Fit
3. Have a Minimum Understanding of English (GCSE/NVQ/O level or IELTS)
4. Pass the Knowledge Test (predominately in London)
5. Use The Disclosure and Barring Service (DBS) and/or
6. Get a Background Check
Some councils have different requirements, like the one in Hackney, however, so always double check with your local authorities and get all the necessary documentation and certifications. Once you have it, you can advertise your company as a professional and safe option for locals and tourists alike to use.
Have Great Insurance
It is illegal to operate a taxi service of any kind without the right insurance. Just because it is a legal requirement, however, doesn’t mean that you cannot use it as a marketing advantage. Having Acorn Insurance, which has over 30 years of experience, for your minibus taxi company can provide a great boost for your business. Groups and especially families who would be using your services would be happy to know you are properly insured should anything unexpected happen on the road.
Create a Marketing Narrative
Now all that is left is to market your business. With as many taxi services are there are in any given city, how well you market your company is critical. You will want to create a unique marketing narrative. If you only use luxury vehicles, electric cars, or can operate under any other niche this is the time to use it in your advertising. If not, try to create a fun and catchy narrative that people will remember. A good slogan, great advert design, a jingle – all of these can go far when getting customers to remember you when they need a taxi.
Partner with Businesses to be Their Go-To Service
Another way to bring in consistent business is to partner with businesses and offer a deal to them if they only use your services. Say a company needs to pick up clients from the airport and bring them to their hotel and back on a regular basis. Being the go-to taxi service for this can bring in consistent incomes and even greater profits. Other reasons companies need a partnership with a taxi company is if their employees consistently work late to complete deadlines. They will then pay you to bring their employees home if the trains have stopped.
There are many ways to succeed as a taxi service. Simply try to set yourself apart from your competition, be memorable in your branding, and partner with companies to boost your reputation and bring in the profits.
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