How Will Website Design Change in the Future?
Or more to the point: how is it changing?
11:51 29 December 2020
Without question, web design is becoming increasingly important. More people than ever are working, shopping, and communicating online. Giving them a positive experience as digital users is critical to website success.
Of course, there are certain web design features that will always be top priorities. They include quick loading, easy navigation, and data security.
But as in all technological fields, the pace of change is increasing exponentially. When it comes to website design, what might have seemed innovative two years ago could look “tired” today.
With about 2 billion websites currently available, you’ll want to keep your site on the leading edge when it comes to design.
Making use of some of these digital developments will help.
Explore HTML Templates
- HTML is your website’s building block. It will tailor and customize so you can get exactly the layout and look you want, in everything from headers to fonts to colour. The latest version is HTML5, developed as a way to standardize the new and innovative approaches of web developers. Hundreds of templates are available through site builders, so you’ll be able to consistently adapt and refine your website over time.
Make Your Website Accessible
- Over 4 billion people use the internet daily: many of them live with disabilities. You want your website to be equally available to everyone. Ensure that your website features elements like contrasting colours and instruction labels to allow ease of use. By enhancing your website’s functionality, you give all visitors a positive experience.
Don’t Be a Square: Asymmetry is In
- This eye-catching approach to design turns the traditional grid layout on its head. It’s unique, edgy, and makes your website stand out.
Go to the Dark Side
- Dark themes are becoming hugely popular and are being picked up on many apps. They give your website a sleeker, more elegant appearance. Plus, the greater contrast ratio in shading highlights your design’s elements.
Play with Colour
- Colours play a major role in website engagement. Colour is seen with the eye but perceived by the brain. We tend to associate particular colours with certain feelings and emotions. Your website colour palette should be developed to engage and hold your viewers’ attention, and to enhance brand awareness.
Big Bold Lettering
- Fonts that are bold and headlines that are big are making a comeback. The simple reason: they’re an extremely effective way of grabbing viewer attention and prompting action. By using a well-planned selection of fonts and titles, you’ll give your website a visual hierarchy that makes your content easier to read.
- Being highly visual creatures, humans tend naturally to gravitate to graphics in preference to numbers or words. While your website does need to offer appropriate data, it should do so in a way that is visually appealing and easy to interpret. Eye-catching graphics will both engage and inform your viewers.
Wake up Your Website
- Colourful graphics are good, but if you want your website to be competitive, you’ll need to bring it to life by adding motion to the interface. Viewers are displaying a growing interest in websites that aren’t flat and static. 3D features are visually intriguing, while non-traditional scrolling or scrolling that triggers animation are great updates on videos. They’ll all stimulate viewer engagement and retention.
- Virtual reality is gaining momentum in the web world. Not a surprise, at a time when more people than ever buy online and want to get a real feel for a potential purchase or location which they can’t physically access. Whether it’s a piece of furniture, an Airbnb rental, or a Google Earth trip, consumers want to know what they can expect when they make a purchase.
Speaking Up: Voice User Interface
- Siri and Alexa have become household names. The next step in voice use for digital applications will be for browsing and shopping online: voice user interface (VUI). It’s a growing trend in web design and will make your site that much more accessible – and therefore competitive.
A Mind of Their Own: Websites that Design Themselves
- AI has come to web design. A recent arrival on the website building scene creates websites using artificial intelligence. Grid, a website design service, can produce a website whose design transforms itself whenever you add material. This ensures it optimizes content for everything from sales to art portfolios. It automatically enhances viewer experience and minimizes the amount of design tweaking required.
As the number of people using the internet to work and shop grows, so does the importance of maintaining a website that is fresh and current.
Web design innovations are focusing more and more on creative ways to enhance user experience.
It’s no longer enough simply to offer impressive visuals: websites also need to be accessible, responsive, and engaging. Those are the features that attract and retain viewers, and ensure they have a positive experience while visiting your site.
Try out some of these trends. They’ll keep your website ahead of the curve.