4 Ways to Keep Your Business Social Media Feed Fresh
One of the most challenging aspects of running a business social media campaign is finding fresh ideas.
16:29 06 January 2020
Managing several accounts is hard enough, and if you need to curate new content regularly, you will find yourself having a hard time at some point. Unfortunately, social media users are always hungry for innovation. If you want to keep them interested, then you need to deliver what they need regularly.
Often we see business social media accounts recycling content, and this is a bad thing. You will slowly lose consumers if you do not know how to keep them engaged in this highly fast-paced world of social media technology. So what are the tried and tested strategies to ensure that your feeds remain exciting and engaging?
Create a series of content
More and more brands today use their social media accounts to tell a story. You can take a page out of their book by creating a series rather than posting random content. This strategy will allow you to interact more with your target audience. As your followers become more interested in the series of posts, they start to leave comments and feedback which you can use to improve your brand image.
If you are using your social media account as a primary marketing tool, creating a series is a fresher take in posting ads. If you are promoting online bingo games, for example, you can curate posts in such a way that it builds momentum for events and promotions.
Consider hosting contests and giveaways
Another way you can use social media innovatively is by hosting competitions. If you are launching a new product line or service, you can take the pulse of your consumers by asking their input on specific aspects such as product name or tag line. Rewarding consumers for their ideas will make them feel valued by the company. Giving your customers a voice will also boost their loyalty to your brand.
Post a series of ‘ask me anything’
Asking your followers’ questions is popular in most social media channels like Instagram and Reddit. Mostly, what you are doing here is sharing insights about the business and other information which your customers find valuable. Some examples include how you started the company, how you overcame challenges, and what you envision for your brand. You can also allow other members of your team to host their ‘ask me anything’ series using the company’s social media accounts.
Consider a brief social media takeover
Another way you can freshen up your feeds is by allowing someone to control the social media accounts for a specific period. Usually, you give the reigns to an influencer or a celebrity endorsing your brand. Allowing an industry expert or a famous personality to manage these social media accounts for a short time gives a new outlook and personality to your social media feed.
Social media is continually evolving, and keeping up with the latest trends can be daunting for any company. But, if you take time to experiment with new ways to curate content, you will surely keep your followers engaged and interested in your brand.