5 Data-Backed Reasons Customer Service Is Essential for Business Growth
In the modern business world, there are numerous different factors that could influence business success.
12:43 14 June 2021
Ranging from “behind the scenes” elements, such as how websites are constructed and maintained, to more forefront elements, such as the overall public perception.
One of these elements that plays a huge role in any business’s success is customer service. Simply put, the way in which your customers are being treated and their needs and concerns addressed can greatly influence the development of your business. Needless to say, the better your customer service is, the more likely your business is to grow and expand. So, with that in mind, here are 5 data-backed reasons why customer service is essential for business growth and how you can use it to your advantage.
Quality customer service provides value
The entire point of customer service is to make sure that you do all in your power to ensure your customers are happy and satisfied. So, it becomes clear how it can directly provide value to both your business and customers. With stellar customer service, you can offer your customers support whenever they need it. This will lead to them feeling well-taken-care-of which is great news for any business. Since your customers make your business, and no business can survive without customers, you need to ensure you offer them a reason to keep coming back. And keep in mind that a happy customer is a returning customer.
It helps retain customers
As we’ve mentioned earlier, satisfied customers will most likely come back to do repeat business. As you probably already know, a returning customer is far more valuable for any business than a new customer, although they shouldn’t be neglected either. So, make sure that both your new and returning customers receive the same treatment from your customer support. Make it a priority to treat ally our customers with respect and answer any concerns they may express in a timely manner. Even though some questions or concerns may seem silly, make sure your customers are never left feeling like the issues they came across were not valid.
Customer service also provides invaluable feedback to any business, regardless of the industry or niche they operate in. For instance, thanks to the elaborate and effective casino complaints system, not only are numerous users being reimbursed for their trouble, but casinos also got a valuable insight into what needs to change in their operations. This can be said for any business out there that chooses to incorporate an effective complaints system into their customer service. By actually listening to your customers and recognizing some of the major concerns they may be having, it will be incredibly easy to do all in your power to improve upon those concerns. And by showing your customers that you truly do care about their feedback, you’ll develop a much deeper relationship with them.
It’s no secret that satisfied customers are more than happy to share their experience with others. So, it’s safe to say that the more satisfied your customers are, the likelier they are to recommend your business to others. And since this type of recommendation is still considered to be the most genuine one, it will only create positive endorsement. If you consider that nearly 97% of satisfied customers will share their positive experience with others and recommend a brand to their friends and family, the importance of good customer service becomes even more obvious. On top of that, nearly 70% of customers will be more prone to spend more money with a company that offered great customer service. So, knowing all of this, it’s safe to say that good customer service really is essential for business growth.
Offers valuable insight
In the end, good customer service also offers valuable insight to both businesses and customers alike. Based on the customer support and the service they’re presented with, customers can easily assess how they will be treated by the company in question. If a customer expresses minor concerns about something and their concerns are not being met or addressed, the customer will then most likely assume they’ll receive a similar treatment if a bigger issue happens to pop out. Needless to say, that sends a really negative message to the customer which will probably deter them from trying to interact with your business in the future.
Therefore, in order to ensure that your business is on a steady road to growth, make sure the service you offer to your customers is top notch. Otherwise, you really can’t expect to grow and evolve anywhere past your current success. Additionally, make sure you listen to your audience and embrace a proactive approach to problem-solving in order to ensure that your audience will have a reason to keep coming back to your business.