Up five places from last year's poll of the nation's most beloved brand names is the mighty PS3. Far more reliable than it's direct competitor the Xbox 360, Sony's gaming console also helped win the format war of next generation home entertainment by including a Blu-ray player as standard. It proved to be the final nail in HD-DVD's coffin.
But what are the other the other iconic makes that Brits can't live without?
Tools designed to ensure computer code in smart cars does not crash has been inspired by hungry penguins.
The rounded sleeping capsules send guests drifting into ocean before arriving on desert island by morning.
Sitting on the saddle activates the part of the brain responsible for learning, a study has claimed.
Scientists are appealing for more people to donate their brains for research after they die.
Life on Earth may have arrived from Mars on an asteroid, scientists have claimed.
Lunar mission scheduled at the end of 2017 could find out if beer can be brewed on the moon.
A bottle used to teach children how far litter can travel ended up on Scottish beach after 8,700-mile journey.