Apple, in itself as a brand name, is deemed an essential in the CoolBrand list 2009. With creative, unmistakable advertising identity (remember Paul McCartney dancing around with a mandolin?), Apple established themselves as the colourful, fun and friendly company to rival the colder, more business-minded corporation of Microsoft.
Apple was ranked in the same place on last year's list.
22,000 people agreed to clean toilets for WiFi because they did not read the terms.
Tools designed to ensure computer code in smart cars does not crash has been inspired by hungry penguins.
The rounded sleeping capsules send guests drifting into ocean before arriving on desert island by morning.
Sitting on the saddle activates the part of the brain responsible for learning, a study has claimed.
Scientists are appealing for more people to donate their brains for research after they die.
Life on Earth may have arrived from Mars on an asteroid, scientists have claimed.
Lunar mission scheduled at the end of 2017 could find out if beer can be brewed on the moon.
A bottle used to teach children how far litter can travel ended up on Scottish beach after 8,700-mile journey.