How to Drive Traffic to Your Online Store (8 Proven Methods)
To increase your online store traffic, online retailers need to develop a strategy.
13:13 03 June 2020
The strategy should include site design, user experience, sales steps, site engagement, and customer engagement. Here are 8 ways to attract an audience to an online store using smart strategies.
1- To increase online store traffic, determine your ideal audience
All successful marketing strategies begin with identifying key audiences and ideal buyers. Ask the following questions to get to know the ideal audience:
- Who is the buyer of your ideal?
- What are the demographics and psychology of this group of buyers?
- What problems do they face?
- What are their demands and needs?
- What pages do they spend on the Internet?
Answering these questions will also help develop other marketing strategies.
2- Make shopping easier to increase online store visits
The online store should also be attractive to visitors who are not interested in the subject. The online store must also be working without interruption. To make shopping easier for users, do the following: Design a site that is mobile-friendly: Site-friendly sites are mobile operators, that is, their shell size changes according to the size of the mobile screen. Mobile Internet users are increasing day by day, which makes it necessary to buy mobile traffic or to design a suitable mobile site.
3- To increase the number of visits to the online store, enjoy the shopping experience in the online store
Buyers usually pay attention to the experience and pleasant feeling of the product in addition to the product itself, so you can't put products on the same page without any taste and accuracy and expect to attract the audience. The online store should use design features that include direct contact with the audience to influence them and branding elements to convince the audience of the value and special place of your brand in the market.
Increase site loading speed: Forty-seven percent of users expect a web page to load in less than 2 seconds. Loading time of more than 2 seconds will drive many users off the website. So, increase the interaction of the audience with the website by increasing the loading speed.
Add all the features available for the original payment on the site: Not having the ability for the user to pay after the time has elapsed will be an unpleasant experience for the user, so try to add all the possible payment options on the site.
4 - Before increasing the number of visits to the online store, ensure the security of the site
User information security is an important issue in the audience payment process. If users feel insecure about their user information on the site, they will quickly leave the website. So, before you use the online store's visit-enhancing strategies for your website, get an SSL certificate to create this security for the site. This certificate adds an extra layer of security to the site, giving users a sense of security.
5- To increase the number of visitors to the online store, guide the site users in the shopping experience
Turning a website into a targeted website traffic salesperson is the key to attracting new buyers. Use the following content to guide the audience in the buying process:
Detailed and useful product description: For each product, specify its exact specifications such as size, weight, ingredients, and so on. Also describe the features of the product, its positive points and how useful it is for the buyer.
Photo: To sell the product in the online retail store, text alone is not enough and the image must be used. For each product, use high quality images at different angles and distances that display the product well.
Call of Duty (CTA): Add Practice Call (CTA) at the end of each page to guide shoppers throughout the buying process. Use simple, direct language in the call to action.
6- To increase visitors online-store, products with good content Support
In addition to the product page, other web pages should also have appropriate content to attract and engage the audience. To do this, you can use the following content templates:
- Blog posts: Publish new and appropriate content continuously and regularly through blog posts on the site.
- Product Guide: Introduce the product to the audience by publishing content about the product use guide.
- Shopping Guide: Make it easier to make a purchase decision by publishing content that helps you find the right product for your needs and wants.
- Video Guide: Determine the use of the product for the audience by releasing product guide videos.
Frequently Asked Questions Page: Online shoppers do not have direct interactive access to vendors, so answer these questions by creating a page of potential buyers' questions.
7- Create motivation to register buyers in the email newsletter
Simultaneously with attracting the audience, you should design email campaigns to keep the audience.
An email list is your direct link to people who are interested in your brand and suggestions. Unlike social media, email communication is completely under your control and you can use it to reach your audience at any time. Use the site to create a user email list by offering a special prize or content in exchange for filling out a form asking for the buyer's name and email and adding a form to the site.
8- To increase the number of visits to the online store, offer a discount card and special sales offers to the customer Buyers, especially in cyberspace, which is usually full of special shopping offers, are always looking for discounts and special shopping offers.
9- Increasing the number of visits to the online store using search engines
After filling the site with appropriate content on product pages and other pages, it's time to attract the audience to the site using the site's organic SEO optimization.
- Research Keywords: Use Google AdWords Tools to research keywords that users search for products related to your products. Use this research to find popular keywords that you can compete with on a search engine.
- Create content based on keywords: Now knowing the keywords that users are using to buy targeted organic website traffic to search for your activity. Create pages of the site by targeting these keywords.