How to Get Insightful Website Feedback
Website feedback helps to gauge how well a website is performing.
12:44 14 December 2021
One of the things every website owner needs to care about is how users feel about the use of their website experience.Website feedback helps to gauge how well a website is performing, based on usage and how likely these customers would recommend the use of the platform to their friends.
There is no better way to know how users feel except through insightful website feedback. Even though feedback may be something you don’t want to hear, it’s best you are being told first so you can adjust accordingly, then it being told to a prospective lead you will never get to meet and convince otherwise.
Below are five ways to get insightful website feedback:
1. Utilize a User Feedback Tool
Use surveys and polls pop-ups to prompt users to offer their feedback. With these tools, business owners can easily engage leads and provide a seamless customer experience.
For example, the Mouseflow user feedback tool allows business owners to create surveys and also offers different customization options to control how and when site users are displayed the survey. Site owners can decide to display the survey immediately when a lead visits or whenever they visit an error page. Meanwhile, the tool analytics makes it easier to track the feedback on a user-friendly dashboard.
OptinMonster is another tool that can be used to gather feedback on why users are leaving a site without making a purchase. Its exit intent technology gathers users' behaviors and pop-up created surveys just before they are about to leave so you have a chance to ask why.
2. Offer an Incentive for Customer Feedback
Generally, people prefer getting a reward for an action. This can be leveraged to get them to provide feedback about your website. This is perfect for an insightful feedback method that employs the use of email marketing. Promise customers incentive for completing a feedback survey and they will be more likely to answer your questions. You can also provide a competition with a grand prize for customers with the most entry for “honest” feedback. The incentives can be a coupon, free ebook, or ticket to an event your company is organizing for customers.
3. Add a Website Experience Feedback Widget
In addition to a pop-up or customized survey, you can also make use of a website experience feedback widget. It is a button which sits at the corner of your site. Customers can tell you how they are really feeling in their own words without any pre-planned suggestions when you install a widget on your site.
The tool may help uncover if users really prefer to leave the site after checking out their cart or were unable to find their way around the site design to return to homepage and shop for more. It can also uncover how best users prefer items displayed to them ― is it from the least pricing to the highest? Related products? Or a range of options to toggle and construct their own experience? For a starter, you can try Appzi Feedback Widget for free.
4. Live Chat Button
A Live Chat on your site is a fantastic way to get insightful feedback in real time. It allows customers to ask you questions whenever they need answers. Simply put, it allows real time understanding of a customer problem and providing instant solutions.
It is also inexpensive and automated, thus reducing the cost of hiring customer representatives and eliminating cost of text and call.
5. Social Media Reactions/Forum Comments Monitoring
Getting insightful website feedbacks can be done outside the site itself. Users are more likely to air their opinions on social media, especially disgruntled customers. Monitor trends about your site to get insights into how they feel about its use.
Forums are another place customers are more likely to discuss about your site. Check related topics or do a search with your site or brand name to monitor related comments.
Things to consider/know while gathering insightful website feedback
- Experts recommend at least 100 survey responses to work with when analyzing website feedback.
- Placing a survey on most related pages such as the pricing page, might get better responses than when placed on the home page.
- Include phrases like “please be honest…” when asking your survey questions to improve your chances of getting honest feedback.
- Avoid asking generic questions. Be specific to be able to get intended feedback from customers.