How to Start a Website for Your Business
Once you decide to start a business, a website is an essential first step for a wide variety of reasons.
11:31 12 August 2019
You can boost your revenue with e-commerce, market your site in order to attract more custom and, most importantly, show your customers that you are a legitimate and authentic organization.
It may seem like a mammoth task but once the task of creating a website is split up into smaller tasks, it is much less overwhelming and considerably less complex. This guide will help you understand the steps you should take in order to start a successful website for your business.
Branding and Design
Most people only spend a few seconds on a new web page, which means that clear and professional design is imperative to your site. If your site does not look professionally designed, potential customers will take their business elsewhere. It is worth keeping up to date with web design trends so that you can ensure your site adheres to a contemporary look. Designing with accessibility is now an essential part of every website, so it is worth researching the principles of accessible design before coding your website, too.
A domain name is the unique name of your site. When you are choosing your domain name, there are a few things to consider:
- Make sure the domain name represents your company accurately
- Your domain name should not be similar to another company’s
- Your domain name should be memorable, and therefore not too long
- Remember that your website’s name is a big part of your digital brand
Indeed, working out your domain name should be done in harmony with your brand considerations, which will enable you to make a more cohesive and memorable brand that customers return to time and again.
You will need a web host to make your website permanent on the internet, and this will enable people to access your website wherever they are and whenever they want. Your website will be hosted by an external company, for example Krystal, who offer tech support in addition to hosting your site. Your site will not be able to go live without utilizing a web host.
If you are hoping to sell products or services online, your website will need to be built with e-commerce functions. For this reason, your website will need to be reinforced with a high level of security, given the fact you’ll be taking web users’ payment information. Fortunately, it is possible to accept payments through a third party so that you won’t have to pay for a unique payment service for your website.
Monitor Your SEO
In order for people to be able to find your website at the top of search engine results, you will need to regularly maintain your site. Publishing blogs regularly, maintaining your social media accounts and uploading plenty of (web-optimized) photos and videos will ensure that your SEO remains healthy. It is also worth remembering that old or irrelevant content can bring down your search engine ranking, so it is important to keep relevant.
Creating a website for your company is essential, however making and maintaining your site is not difficult if you do it in a professional manner, with the steps above held in consideration throughout the process.