VST Enterprises has launched the world's first interactive sports kit for Premiership rugby club Sale Sharks. The Manchester-based cyber technology company has teamed up with Isle of Man-based Luna Venture Partners to use the VCode technology for a number of innovations, including player interviews, content delivery of match highlights and secure ticketing.
The code, which is similar to a QR code, can be scanned to gain access to exclusive content. The technology uses a "secure closed loop system" with end to end encryption and over 2.2 quintillion combination codes.
Louis-James Davis, CEO & Founder of Manchester based VSTE, said: “We’re excited to be working with Luna Venture Partners and Sale Sharks as a principal technology partner and for VCode to be playing an integral part of the club’s tech innovation as a unique front-of-shirt partner at this level of rugby.
“We believe this is the first time an interactive scanning technology has ever been used on a players shirt to give a more interactive and immersive experience between players and fans.”
Sale Sharks commercial director and former player Mark Cueto MBE added: “We’re delighted to welcome Luna Venture Partners and VCode as our new front of shirt technology partner for the men’s team in what is, to our knowledge, a world-first for rugby union,”