ITV has announced that it will produce a new celebrity-based reality TV show for 2010.
Dubbed '71 Degrees North', the harsh survival show will be filmed on location in Norway and feature celebrities competing in challenges to test their mental and physical strength against the odds.
Stars will be pitted against frozen fjords, glaciers, have to parachute into mountains, white water raft, sea dive and kayak.
One star will be sent home each week while the rest continue the epic expedition to the treacherous North Cape.
Controversial TV
When it all gets just
too real for the public.
ITV controller of entertainment Layla Smith said: "To compete in one of the most alien environments in the world will test the celebrities in ways we've never seen before.
"It will be fascinating to see how they cope in this exhilarating and beautiful landscape."
Karoline Spodsberg of Nordisk Film TV said: "We've seen a lot of manipulative reality shows, but this will be tough and truly challenging."