Joey, star of The Only Way, was robbed by two muggers who posed as TOWIE fans and took his £10K Rolex at knife-point recently.
The muggers aka TOWIE fans asked Joey for a photo with them as he was looking out for a parking space in Hammersmith, West London.
On The Morning show Joey told the audience, 'It’s like a normal thing for me to get asked for a picture, so I thought nothing of it. It was just two normal men walking down a road, like 35-year-olds and as I turned around they sort of just jumped me.'
He added: 'As I got up I was sort of self defending myself, and then they got the watch – they had a knife.'