With the availability of the needed technology and platforms, this marketing medium is both highly effective and cost-efficient.
Below are the benefits that live streaming can offer you:
· It is highly targeted – Live streaming only attracts people who really care about your company, your brand, and who find your content extremely useful – these are the people who are more likely to convert and follow you further.
· It is not over competitive – yet! – When compared to social media and other forms of content marketing, streaming is not overcrowded; at least not yet.
· Reaches highly targeted niches – Viewing live streams requires more commitment from your followers because they have to watch your content on your time and not theirs. This helps you automatically filter unrelated audiences away.
· It is extremely cost-effective – Live streaming does not cost you a penny as long as you have a laptop with a camera or a smartphone. Just go on live on Facebook or log on to Periscope and you’ll be all set.
· Takes less time to produce – According to Hubspot, it takes about two hours to write a 500-word blog post while videos for vblogs can take hours or even days to produce. Well, a 10-minute live video takes just 10 minutes!