Marks & Spencer is to put two millions items on sale at 1p next week in its Penny Bazaar promotion.
The family favourite store is holding the three-day event in celebration of its 125 anniversary.
Shoppers can bag themselves a choice of 20 different penny bargains from Wednesday 20 May.
Each customer is allowed up choose to five items, from a selection including underwear, jewellery, scarves, ties, commemorative cufflinks and more.
Customers have been urged to arrive early to avoid disappointment, as products are limited to a first come first served basis.
Those queuing early for Penny Bazaar products will also receive a free peel-and-reveal card with the chance to win one of 7,000 prizes including one of 16 12,500 jackpots.
Some of the items on offer next week
M&S can trace back its roots to Leeds where it started life on a stall in Kirkgate market. Offering homeware and a haberdashery, above the stall a sign read "Don't ask the price - it's a penny!".
Executive chairman Sir Stuart Rose said: "M&S has been at the heart of Britain for 125 years and we believe that this is something worth celebrating.
"It's been a tough year for us all but people are fed up with being fed up and we wanted to give our customers a real treat."
He said: "What a better way to share our birthday our birthday with our customers than offering them the chance to choose M&S products for just a penny?
"We've got two million one penny products available but my best advice to our
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Every penny raised through the bazaars will go towards the M&S 125 Charity Challenge, which aims to raise 1.25 million for local and regional charities.
Sir Rose, joined by Twiggy, will officially launch the event from the M&S flagship store in Marble Arch on Oxford Street on Wednesday at 9am. A further 300 stores will also take part up and down the country.