Chris Tarrant's latest ITV gameshow has been axed after seven episodes.
'The Colour Of Money', a cash machine themed show which saw contestants compete to win big money, has gradually been dropping in viewing figures since it began.
ITV executives had hoped the gameshow would attract five million viewers in its primetime slot.
However the first episode attracted four million and by the time the final show aired only 2.7 million tuned in.
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An ITV spokesperson said: "There are no current plans for it to return."
ITV recently axed 60s police drama 'Heartbeat' and 'The Royal'.