Top Ways For Content Marketing: To Work With Marketers for Online Gambling
The global gambling market generates about $500 million annually and much of this is contributed by online gambling.
20:07 28 April 2021
It is a booming industry so it is no surprise that many companies would like a piece of it. New online gambling companies pop up all the time, however, many of them will fail and disappear.
To stand out from the crowd and generate a good profit, online gambling companies can use a variety of content marketing tools. In this piece, we are going to list some of these tools and tricks with the help of Jorgen Aasgen, a Norwegian iGaming expert. You can read more about Jorgen if you click here.
Online casinos often get into agreements with third-party casino review sites. These sites are perhaps the best marketers for online gambling because they provide a comparison between casinos. The same phenomena exist with for example insurance or loan comparison sites. At these affiliate sites, people who are professionals in a certain area analyze each company and generally the final consumers trust the professionalism of these sites.
Apart from the clear advantage of being listed on these sites, casinos can offer special bonuses, free spins or other perks for new customers. The player clicks the link and is redirected to the casino’s website.
Norway has strict legislation on online gambling so for the somewhat confused Norwegian players, it is especially helpful to find a site that lists the beste norske casino. When the website is in Norwegian it ensures the customers that Norwegian professionals created the content.
Social media marketing
Younger generations don’t really watch TV or read newspapers anymore. Everything that they see, happens on social media and therefore advertising on these social media platforms might reach them. Different social media platforms are for different demographics so it is best to advertise on as many as possible from Facebook to YouTube and Twitch.
Creating an online community for the casino
Many people think of gambling as a social activity and they like to interact with other players. Creating a platform for this gives these players the opportunity to discuss the games, the promotions and their tactics. If they have a space for this it also gives them the idea that the casino is professional and they have nothing to hide.
This form of marketing is not new at all as all sorts of companies have been sending their newsletters to their existing customers for decades. The simple reason behind this is that it works! Sending out regular newsletters gives the idea that the company is consistent and always strives to provide a new product or service, however, don’t go overboard with it. Nobody likes to receive newsletters twice a day and chances are Gmail will direct them to the “promotions” folder anyway.
Apart from newsletters, players can be approached with individual offers that will make them feel special.
Regularly changing promotions
When you visit a new casino or bookmaker’s page for the first time you will almost always come across some promotion. This is the most important content marketing gambling sites will use. Players are used to getting some freebies just for signing up and they are looking for new offers all the time. However, keeping the existing players is just as important and this is when new promotions come in. Limited offers are normally very successful because people are afraid of losing out and therefore they often accept limited-time offers. It is worth checking out some of your competitors’ offers to see how yours compares to theirs.
Organizing players’ tournaments
Tournaments can be organized for various games so it gives players an opportunity to compete with each other apart from playing for the hope of winning some real money. You can set cash prizes for tournament winners that will entice them to play their favourite game more. Creating leaderboards is also a good idea so that players can see how they compare to other players. Everybody wants to be on the top, so surely they will play more.
There is a whole range of content marketing tools you can use to attract new players and keep existing ones. Affiliate marketing and social media advertising help creating a trusted brand and tools like email marketing, creating a community, regularly-updated promotions and organizing promotions can help you retain your customers and make them play more.