What Are the Benefits of SEO?
Search engine optimization (SEO) is the process of enhancing your website to increase organic visibility for specific online searches.
23:00 19 January 2022
Search engine optimization (SEO) is the process of enhancing your website to increase organic visibility for specific online searches. The purpose of SEO is to improve the quality and quantity of traffic to your website. A common misconception is that SEO is just stuffing keywords into every web page that you can. However, this can actually have the opposite effect. Keyword usage is integral to SEO, but not to the extreme. Instead, it's best to focus on core website aspects, such as speed, usability, mobile-friendliness, and quality content. Successful website optimization is equally vital to serving your customers as best as you can as it is to rank on search engines like Google and Bing.
So, you know that SEO plays a significant role in increasing your website traffic. But, what are all of the benefits of SEO? We turned to the experts at the enterprise SEO agency LinkGraph for the answers. Today, we'll examine these SEO benefits and how they can help your business.
Proper SEO practices can bring in new customers.
Most web traffic to any website comes from organic searches. In addition, most high-quality leads come from online customers. The reason behind these statistics is that these people are searching the internet for a solution to their problems. When your website ranks as one of the top results, they know that you can help them. Therefore, they're going to visit your site and, more than likely, become a new paying customer.
Ranking near the top of a search engine's page is vital to be noticed by customers. Let's face it. When's the last time you made it to page five on Google and actually found what you were looking for? Not to mention, the farther you make it into search results, the less trustworthy those sites seem. So, when you rank on the first page, you're establishing your brand as a dependable, authoritative resource. As a result, you'll get more business.
SEO benefits your other marketing channels as well.
SEO can significantly benefit your other marketing channels. Practically every online marketing strategy involves some SEO elements, from paid advertising, content on your website, guest content on other sites, or even your product descriptions. SEO is an integral part of their success. In addition, the research and insights that your SEO analytics provides can help your marketing teams make decisions and new strategies.
Not to mention, SEO can show you what trends are popular in your industry, which links customers are more likely to click, and what elements of a product or service you offer are receiving more attention. So when you're optimizing your website, you're learning what your customers care about the most, which can only benefit your marketing team.
SEO builds your brand's awareness.
Aside from ranking, customer conversion, and marketing, SEO is vital to building your brand's awareness. When your site pops up on the front page of Google or Bing, customers see your brand. Even if they don't click your link and visit your website, they see your company's name, and every time they search for something related again, they'll continue to see your brand. As a result, they'll eventually click your page as they begin to recognize your brand and its authority in the industry. Soon enough, more people will start to associate your brand with the solution to their needs.
Start optimizing your website by utilizing SEO today.
SEO can be challenging to learn at first. However, it's an essential part of your business's success. This optimization strategy can bring in new customers, assist your other marketing channels, and build your brand's awareness. If you doubt your ability to integrate SEO practices into your website, consider giving the team at LinkGraph a call.